But there are two things that niggle me: I really like white more as a background color, and there's absolutely nothing simple about it. If you've ever tried to select a white anything, you know just what I mean. Benjamin Moore itself has a whole separate ring in its color kit just for the whites.
I do realize that Simply White is the name of this particular white, but I can't help thinking that, by choosing that particular white, they are trying to portray white as a simple color. But even when I choose a white for trim, the shade of white I select depends on the color on the wall. The undertones in the white selected must go with the undertones of the wall color. And that's not always easy to determine.
I love white furniture when it's set against a beautiful wall color. In fact, that's what I've done in my office. And just look at how the lovely wall color sets off the rustic white furniture in this photo! The warmth in the walls and the wear of the furniture makes this setting cozy and inviting.
And of course I do love how white trim sets off wall colors, making them pop. And it's not always just the wood trim. The white in this paint treatment makes the different colors stand out even more dramatically.
So yes, I do love white in many of its incarnations. I'm still not quite sure about it as a color of the year . . .